You can only be miserable for so long.
You can only hibernate for so long.
You can only cut for so long.
You can only save for so long.
Eventually we need to emerge.
Eventually we need to breathe.
More importantly we need to live.
A recession will end just as a boom will bust.
The trick of good business is to ride those waves.
Take the rough with the smooth, peaks with troughs.
Bad leaders will continue to cut with their new few cents.
Good leaders will instantly invest.
Like a spring shoot, it’s a delicate nurturing to full health.
Already the cutters are cutting too deep.
Investors are spending slowly.
Remember, it’s not your money, it’s theirs.
Keep cutting at your peril.
The market will spot the cheap little tricks and say goodbye.
They will smile at the investment and notice it too.
More importantly, they will say hello to you and your business.