Lazy Reps
Friday, February 27th, 2009
It’s rare that you hear that term ‘representative’ these days. In the past they were ’sales representatives’. Over time, many sales reps rebelled at the title. Soon we had all sorts of jargon to soothe soft egos.
‘Representative’ goes way deeper and way beyond insecure egos. It means to ‘represent’ a company. It is an ambassadorial role. It demonstrates, in the field, what your company is all about. It is your mobile image.
It’s a powerful thought that many, especially in today’s turbulent waters, see how they reflect, represent and portray your business as their ‘right’. In other words, lazy reps.
With a little extra time on your hands, not a bad idea to test, probe and see just how well your people represent your vision. Be prepared to be surprised, sometimes pleasantly, sometimes not.