Choose Carefully
A business is defined by its customers.
A little like your friends, they reflect who you are.
A recession changes the Status Quo.
It also changes how people react.
Those reactions might leave scars.
Any business must know who it is targeting.
If the answer is “Everybody” prepare the lifeboats.
Just as you are not for ‘everybody’ so too your business.
If you have a precious product, limit its exposure (otherwise it’s not precious).
If you add value, don’t divide it equally to all the world.
If you are unique, find customers who value unique.
If you say ‘Yes’ to everyone they will eventually say ‘No’ to you.
If you are good at what you do, match that to likeminded customers.
If you work with angry, cheap, bitter customers, how long before it shows?
When it shows, how long before good guys say ‘No’?
You have changed.
Your market has changed.
You have a choice.
Be careful who you choose.
Depending on your selection, I’m with you or I’m not.