A Recession Lesson
It’s easy to be charming in a boom.
It’s a little dangerous in a recession.
Unless of course you back it up.
In a boom, money can be thrown at many problems.
When it’s plentiful most will afford to let some go to waste.
In a recession, nobody can afford waste but they can use charm.
Charm without substance is a dangerous trap.
Charm as a smokescreen is even worse.
The moral?
In a recession, never believe charm alone.
Enjoy the charm but write the contract.
Those that will are sincere and the charm is true.
Those that won’t
Well, you judge, you choose.