I may not have said it, I may have thought it.
Perhaps you too?

In reality, we rarely interact with ‘The Company’.
We often interact with ‘The People’.

It’s straightforward enough to create a great brand.
Not so easy to deliver it.

How are your people representing you?
Do they know your brand?
Really? It’s history, values, story, personality?

If you don’t know, maybe you should find out.
After all, when someone says
“I can’t stand your brand.”
Do they really mean the company?
Or, do they mean the person that represented you?

This entry was posted on Tuesday, February 2nd, 2010 at 6:44 am and is filed under Behaviour, Brand and Image. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.