Simple is good.
Often less is more.

The more we complicate the simple the more we lose our audience.

At a recent Workshop we were defining the difference between ‘vision’ and ‘mission’.

This is what popped out.
Take it – it works.

“Vision describes the place you want to get to. Mission describes the journey necessary to get there.”

Next time, avoid making simple things complex.

This entry was posted on Friday, February 5th, 2010 at 6:10 am and is filed under Strategy, Vision. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.