Your brand is your business personality.
Have you reviewed it lately?
Should you?

If your brand says young, fun, energetic – are you? Are your people?
If your brand says sedate, serene, elegant, discreet – are you?

Now apply your ‘brand values’ and see if the behaviour matches the marketing.

This entry was posted on Thursday, July 22nd, 2010 at 5:30 am and is filed under Brand and Image. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.