A business is either growing or dying, full stop.
To keep growing you need to keep feeding, inventing and working hard.
All very basic but often forgotten.
A business won’t grow on hard work alone.
It grows because the market wants it, needs it and employs it.
If it doesn’t, they will let you know and quickly too.
When the men in sharp suits appear on TV calling for the Government to ‘intervene’ ‘act’ ‘reduce’ or ‘write cheques’
I worry.
I worry because their job is safe and sound bites at prime time don’t save jobs.
An association must be relevant and must be today.
Sound bites and sharp suits don’t control the market.
The market controls the market.
Wouldn’t it be far better to invest money in ideas, education, initiatives and understanding the market?
Or perhaps that doesn’t suit the men in suits?