Conor Kenny & Associates

My pastime is distance running.

Come hail, rain or shine, I go out the door 5 days a week, every week.

It’s hard but it brings rewards.

Real goals need real discipline.

Real discipline needs dedication, commitment and, above all else, doing it for ‘you’

It’s easy to go to a slimming clinic to lose weight.

Or to the hypnotist to stop smoking.

Or even the Bootcamp to get fit.

But, these are dangerous props.

What really matters is what you want, what drives you what is success.

The answer comes when you look at what you do when nobody is watching.

Or, when nobody is coaching you.

Go get addicted to your goals, not your coach.

You admire leaders.

You envy the millionaire.

You drool over their trouble free life

You would love their slim figure

You wish you could be so confident

You would like a car like his.

The list goes on.

What’s stopping you?

The answer? – You.

None of the above come easy, all take work.

None of the above were dreamt of, they were acted upon.

Go change your “dream” into your “goal”

You have no right to block your own ambition.

Our best loved workshop is ‘The Ideas Factory’

The people we work for love it.

We love it too.

Ideas are always just ideas until they fly into action.

New ideas are new because they have not happened before.

Ideas can be exciting to discuss but that delivers short term euphoria.

Ideas tried, tested, improved, engaged, dismantled, rebuilt, improved really work.

Next time you generate an idea, make a new promise.

It’s this;

“Let’s try it”

Until then you won’t know.

When you try – you will

Every day people drink Coca Cola without thinking about it.

Every day we take aspirin without thinking about it.

Every day we follow rituals without thought.

Why?

Because great marketing told us to.

The Coca Cola wins over thousands of competitors because they told us it’s better.

The aspirin because it makes us better.

These rituals didn’t just happen.

They were deliberate.

Is your brand a ritual?

A nuisance?

Or something else?

What do you have to do to make my use of your place a natural ritual?

The best way to get me interested in you or your product is to do something free.
Immerse me first, sell me second.

But beware.
Most ‘free gifts’ have a selfish mission.
Customers see that and see through it.
Let me explain;

I can give you a bite size of a really tasty chocolate bar.
But you really want me to buy the big profitable bar.
Selfish free gift.

I can give you the big bar and say no more.
You will eat it or not.
You will like it or not.
You will buy it or not.
You will decide.
But we will be generous.

Then again, if your chocolate bar is awful.
I won’t buy anyway.
If it is good, you need say no more.
I’ll buy it of my own accord.
Better still, I’ll remember your generosity, bravery, investment and innovation.

What do you do?
What should you do?

You need a job done because you can’t do it.
You can hire one of 3 people.
The professional who is worth more than they charge.
The amateur who does it for pure love.
The “I do it because it’s my job” type.

You decide.

Don’t you just love it when capping a figure seems inspired?

“Your maximum salary can be X.”

“Your target is Y.”

“You must achieve Z.”

Somehow, those figures are not infinity, they are ceilings.

Why not use the word ‘minimum’ instead?

The results will tell you a lot about who you hired.
(and their initiative too)

A business is dependent on the market place.
Base your business on fact rather than fiction, on evidence rather than ‘a feeling’.
The more you research the less you risk.
The more you know, the more confident you will be.
The more you understand the easier to sell.

Remember that earlier Blog?

“Move from we think to we know.”

Did you?
Did you work?
Do your job?
Or perhaps achieve some goals?

We can all ‘go to work’.
We might like it, we might not.

Going to work is a passive dreary outlook.
Next time, set out to achieve things and score some goals.

At the end of the day that’s the only measure that really counts.

If you are still in business almost 2 years after the first roll of thunder – congratulations.
You got this far, you can do the next bit too.

The death of a business can be a slow demise.
If it is, watch out for these critical warning signs;

-The phone stops ringing.
-Your product or service is still the same.
-You ‘make do’ rather than ‘do what is right’.
-Second rate becomes your norm.
-You start to see the negative in everything.
-You talk negatively.
-You lose heart.

There is no magic solution and no magic answer (unless you count ‘sheer hard work and perseverance).
The answer lies within.
You are the answer.

Prevention certainly beats an imminent end.